A fleeting moment

Probably 3 months back, a bunch of students doing a dual degree in fashion design and business was just conducting a survey to see if it's feasible to set up a pop-up store. 3 months later, the store has come through.



Pop-up stores are an emerging trend. The appeal of a pop-up store lies in its popping up, drawing in crowds, generating consumer exposure and then disappearing after a short window of time. An example of a pop-up store closer to home would be a local womenswear label Hansel that opened its pop-up store at Stamford House last June.



So anyhows, The Fleet Store in the Wintergarden houses an array of Brisbane's young fashion designers including current QUT students, recent graduates and talented independents. Their pieces hang right next to familiar names such as Juli Grbac (winner of Project Runway Australia) and George Wu.


Doesn't the store display layout look pretty? :)

The Fleet Store will be officially launched tomorrow August 19 (the Brisbane Insider Guide is launching on the same day!), and there'll be a launch after party afterwards. I've been rostered to work here, but I've never dropped by to take a look at the shop ever since it opened at the start of August. After viewing the pictures on Facebook, I can't wait to drop by tomorrow for the launch!

Do pop by for a visit at The Fleet Store before it fleets away end October 2010!